ShaneBaxtor.com

On closer inspection, the numbers that were provided to us by our source were outdated and at least one chap took offence to our earlier post and contacted us about it. He wasn’t happy, so we thought we would do some more fact checking and go over the numbers again for you.

While we are unsure if the following numbers are audited or not – they come right from the publishers media kits that they use to help sell ads. We thought we should do an update post and maybe clear things up a little.

What they didn’t know though is that the numbers we quoted were higher than they actually are according to their own media kits and information on their websites. What’s the issue then? I don’t know, but here we go.

PC User Australia 42,177 (ABC July 09 – Dec 09)
APC 32,191 (ABC July 09 – Dec 09)
PC Authority 26,349 (2010 media kit)
PC Power play 19,000 (ROY MORGAN DEC ’07 & YAS ’07)
Atomic 18,000 (2010 media kit)
ARN 10,315 (IDG website)

If you compare these numbers to the numbers in the other post, they are different, but not far off. We are sorry for the number errors. Having said that though, these numbers only go a way to show that TweakTown is now probably able to delivery almost four times as many readers as all of the top Australian magazines combined.

All of these numbers are publically available and we have taken screenshots of websites and documents for safe keeping.

On that note I do apologize for companies wanting to advertise with these magazines for making them look slightly better than they are. It’s nice to know that’s all been cleared up.

Edit: With a bit of research and time I’ve manage to get the advertised circulation numbers from all the below magazines from Media kits after someone wasn’t too happy with the original numbers we posted. Unfortunately the numbers are worse than the ones below; oh well you can read it here. No other information in the below post has been adjusted.

I consider myself lucky that I write for TweakTown; there’s very few websites that people would’ve been able to write for over 7 years, go through a finical crisis and still be working full time for that said site.

I have been speaking to Cameron about the circulation numbers of the Australian magazines and thought it would be worth asking him about TTs unique visitors. I already know that hits are in the millions but I wasn’t going to get into a flame war with people saying that a magazine’s circulation number is a unique reader verse a hit on a website.

Cameron confirmed what I thought…and in a much bigger way then I expected. In a month Australia is seeing 156,000 sales without Atomic. Now let’s be serious with Atomic it’s probably around 185,000. Let’s just say in a magical world where pigs flies and I ride a unicorn down to the shops Atomic is doing 100,000.

Google Analytics puts TweakTowns UNIQUE, yes UNIQUE not hits but unique visitors at over three times that 256k figure. Now I can understand certain companies who want to target Australia only when it comes to advertising and you feel that as big as TT is the fact they’re global doesn’t benefit you a whole lot. TT does and have done for a long time offered Geo Targeted ads though which isn’t just great for Australia but other countries who want to target a certain country.

Geo Targeting is useful to a certain level off customer, when it comes to manufacturers global advertising is the best option but if you’re a retail store based in Australia, America, Europe or any other country then you can still advertise via Geo Targeting.

While it might seem a bit counterproductive promoting advertising on a site other then my own the bottom line is that TweakTown offers a global audience to people. A review on TweakTown is seen by millions of peoples in almost every country. My goal here is to offer news on a global scale and reviews that can be seen on a global scale but is targeted for the smaller but equally important Australian Audience.

Honestly though if you’re a manufacturer advertising in Australian magazines, add what it would cost to advertise in every one. Then go to TweakTown.com and contact Cameron Wilmot; I can almost guarantee you that it will be cheaper to advertise on TweakTown while seeing 3x the audience and opening your product to the world.

Again though; three times the combined figures of Australian Magazines. I’m asking for a pay rise!

Edit: With a bit of research and time I’ve manage to get the advertised circulation numbers from all the below magazines from Media kits after someone wasn’t too happy with the original numbers we posted. Unfortunately the numbers are worse than the ones below; oh well you can read it here. No other information in the below post has been adjusted.

Today I saw the latest audited circulation numbers for Australia’s top tech magazines. For the most part there’s no real surprises, PC User for a long time has sat in no.1 spot followed by APC, after that we see a couple of other magazines battle it out.

What made me laugh though was Atomic, oh and how it made me laugh. Clearly not wanting to be audited they did the honest thing and just gave there Circulation numbers out.

PC User Australia 55,000 circulation
APC 36,000
PC Authority 30,000
PC Power play 25,000
ARN 10,000
Atomic (unaudited) 100,000

If Atomic was Pinocchio I wouldn’t want to be looking at their nose right now. It’s been common knowledge for a long time that PC User and APC have held top two spots; the fact that Atomic have come in and said there Circulation is 2x better then the no.1 magazine and 3x better then the no.2 one is just unbelievable. The least they could have done is made it look half believable by saying they had like 38,000.

Magazine advertising is the only thing keeping these magazines alive, here you’ve got audited circulation numbers. If you want to advertise make sure you go off these numbers and not unaudited ones that a sales guy is pitching at you.

Long gone are the days where you should be paying $1,000s for a full page colour ad, most of these guys are desperate for your ad so squeeze them for everything there worth and don’t lock yourself into hugely long contracts.

I understands it’s going to take time for the Australian wholesale and retail channel to acknowledge that the magazine is no longer the way to deliver tech information, for now though I can at least give you an idea of what’s going on.